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hibi 10MINUTES AROMA is a beautifully designed Japanese incense brand that combines traditional incense craftsmanship from Awaji Island with the simplicity of a matchstick. With just a strike, you can enjoy 10 minutes of calming aroma—anytime, anywhere. In Japanese, hibi means “day to day” or “daily.” A small, beautiful ritual to bring warmth and calm into your everyday life.

hibi 10MINUTES Aroma

Box of 8 Osmanthus Incense Match

$14.00
Box of 8 Yuzu Incense Match

hibi 10MINUTES Aroma

Box of 8 Yuzu Incense Match

$14.00
Box of 8 Japanese Wisteria Incense Match

hibi 10MINUTES Aroma

Box of 8 Japanese Wisteria Incense Match

$14.00
Box of 8 Japanese Cypress Incense Match

hibi 10MINUTES Aroma

Box of 8 Japanese Cypress Incense Match

$14.00
Box of 8 Sandalwood Incense Match

hibi 10MINUTES Aroma

Box of 8 Sandalwood Incense Match

$14.00
Flower Kiseto (Yellow) incense tray

hibi 10MINUTES Aroma

Flower Kiseto (Yellow) incense tray

$38.00
Special Edition 10th Anniversary

hibi 10MINUTES Aroma

Special Edition 10th Anniversary

$14.00

hibi 10MINUTES Aroma

Yellow Gift Box of 3 hibi Japanese fragrances

$42.00
Flower Oribe (Green) incense tray

hibi 10MINUTES Aroma

Flower Oribe (Green) incense tray

$38.00